What it costs and how it is charged. No small print.
Every project is quoted after a prior analysis of the company — there is no catalogue rate because no two projects are alike. What is fixed is the model: two ways of charging, a closed budget before starting, and indicative ranges to frame the conversation from the outset.
Closed project or ongoing fee.
A digital asset is not delivered and forgotten. These are the two models and their real consequences. Most companies combine both: an initial closed project and, after launch, an ongoing fee that keeps the asset alive.
Investment in the development according to scope.
Three indicative tiers by project size: number of pages, languages, technical catalogue and functional complexity. The exact amount is set by the architecture document after the analysis — these ranges frame the conversation, they do not close it.
A company that needs a restrained, coherent digital presence. Editorial structure, 1-2 languages, no complex catalogue.
A company with practice areas, application sectors or a portfolio. Multilanguage and architecture edited in detail.
A manufacturer or group with an extensive technical catalogue, several entities and international markets.
Monthly digital management by operational tier.
Three tiers by the number of active areas (technical maintenance, positioning, content, corporate presence, campaigns, advisory). Fixed monthly fee, no lock-in, with an annual CPI adjustment.
An already-positioned website that requires technical maintenance and monthly editorial content.
An active digital presence combining web, SEO, content and corporate presence.
An industrial or multi-market company with an intensive digital presence, campaigns and strategic advisory.
Four rules that do not change.
The exact price depends on the analysis, but the working model is always the same. These are the four fixed conditions of any quote, regardless of the tier.
The architecture document has an independent cost and is delivered before development. If the project continues, 100% of that investment is deducted from the development budget.
The client knows the total amount and the timeline before development starts, not after. No opaque hourly billing or per-query extras.
The ongoing fee has no minimum-term contract. It continues while it adds value. Annual CPI adjustment, no surprise mid-year rises.
Hosting, domain and tool credentials in the client’s name from day one. No withholding of access as a retention tool.
What people ask about the investment.
Is the architecture document paid separately?
Is the indicative range the final price?
Does the monthly fee have a minimum term?
Can the project be done in phases?
Shall we talk about your project budget?
First conversation with no commitment. The company and scope are understood and we define which of the two models — or the combination — makes most sense for your case, with concrete figures on the table.