PROJECT · CORPORATE MANAGEMENT

Lavalla Group — family-owned property in Barcelona since 1986.

Two companies, three generations and a consolidated portfolio of commercial premises and residential properties. Zero digital presence before the project. When a bank, a tenant or a property manager searched "Lavalla" on Google, nothing came up. The institutional website resolves that — without turning into a sales brochure.

01 · PROJECT OVERVIEW

Technical specifications of the delivered project.

Specifications Lavalla Group · 2024
Client
Lavalla Group (family-owned property)
Sector
Corporate management · Property portfolio
Location
Barcelona
Companies
Lavalla SL (commercial premises, since 1986) · Lahaie 2018 SL (residential properties, since 2018)
Languages
Spanish, Catalan · human translation, not automated
Technology
Custom PHP · no WordPress · no templates · no builders
Live website
02 · STARTING POINT → NOW

From invisible on Google to present with coherence.

Lavalla SL bought its first property — a commercial premises on Passeig de Gràcia — in the mid-eighties. Since then it has added premises and homes across Barcelona. In 2018, Lahaie 2018 SL was created for the residential portfolio. Nearly four decades of property assets. And on Google, nothing. This is what a bank, a tenant or a property manager found when searching the group's name — before and after the project.

Before · no digital presence

Google search for "Lavalla SL Barcelona"

infoempresa.com › lavalla-sl
Lavalla SL — Commercial Registry
Public records · CIF, registered address, CNAE code...
einforma.com › sociedades
Company directory — Barcelona
Generic listing with basic administrative data...
No website for the group
No institutional information
Now · the group's website in first position

Google search for "Lavalla SL Barcelona"

lavallagroup.com
Lavalla Group · Family property portfolio · Barcelona
Family group founded in 1986. Two companies — Lavalla SL and Lahaie 2018 SL. Portfolio of commercial premises and residential properties in Barcelona. Managed directly by the ownership...
lavallagroup.com › empresa
The group's track record since 1986
Three generations · property management criteria · long-term investment philosophy...
infoempresa.com › lavalla-sl
Lavalla SL — Commercial Registry
Public records · CIF, registered address...
03 · EDITORIAL ARCHITECTURE

What is communicated and what is held back.

Before designing anything, the ownership defined which information would be made public and which would not. A family property portfolio does not operate like a company seeking clients — information is measured by a different standard. These are the actual editorial decisions of the project.

✓ Published on the website
✗ Under agreement · not public
The group's history since 1986 with verifiable milestones.
Details of specific transactions, exact dates and parties involved.
The two companies — Lavalla SL and Lahaie 2018 SL — with their activity.
Figures on assets managed, number of properties, portfolio value.
Three generations involved · direct management criteria.
Names and profiles of the family members.
Investment philosophy: selection, point of contact, maintenance.
Commercial strategy, lease terms, rent policy.
Institutional contact details for financial institutions and professionals.
Physical addresses of properties, specific portfolio locations.
Every editorial decision was agreed in writing with the ownership before a single page was written. The brief remains as an annex to the project — and any subsequent change is treated as a fresh editorial decision, not an "update".
04 · STRUCTURE

Five pages with a defined purpose.

There are no filler sections. Each page answers a specific question from the institutional visitor — the bank, the property manager, the prospective tenant, the property professional. This is the full structure of the live site.

Site structure · lavallagroup.com 5 pages · 2 languages
/
Home page

The group's history from the first premises on Passeig de Gràcia. Introduces the two companies and the key figures: year of foundation, generations involved, criteria.

/lavalla-sl
Lavalla SL

Description of the commercial property activity. Track record since 1986, type of assets, selection and maintenance criteria.

/lahaie-2018-sl
Lahaie 2018 SL

Description of the residential activity. Portfolio of homes in Barcelona, management philosophy and relationship with tenants.

/empresa
Company

Overall view of the group. Track record, management philosophy, long-term investment criteria. Who is behind it — without descending into corporate brochure language.

/contacto
Contact

A direct line to the ownership. For property managers, institutions, tenants and professionals requiring institutional communication.

05 · WHAT THE WEBSITE CONVEYS

Three real principles translated into digital presence.

They are not marketing copy. They are the actual way the group has operated for nearly four decades. The website places them in the foreground so that anyone searching for the group understands who they are dealing with before the first conversation.

01
Selection, not accumulation.

Not everything on the market is acquired. Each property undergoes an analysis of location, condition and long-term potential. Growth is slow by design — and the properties that enter the portfolio are aligned with the group's criteria.

02
A single point of contact, not a department.

The person attending to a tenant is the one with decision-making authority. No intermediary management companies, no approval chains, no internal handovers. The relationship is direct with the ownership — and that builds administrative trust that is hard to replicate.

03
Regular maintenance.

Properties are looked after on a regular basis because a well-kept premises generates longer-lasting relationships with its tenants. Spending on maintenance is not seen as a cost — it is seen as protecting the asset.

06 · TECH STACK

Sober on the outside. Rigorous underneath.

Custom PHP with a clean structure. No WordPress, no Squarespace, no Wix, no generic builders. The technical decisions are aligned with the character of the project: rigour, restraint, no shortcuts. These are the layers of the live stack.

Backend
Custom PHP Clean structure No CMS No templates No builders
Technical SEO
schema.org Organization Open Graph per language Meta descriptions per page XML sitemap
Internationalisation
hreflang ES · CAT Human translation No auto-translation
Security
CSP headers Cookies with consent Server-side validation CSRF protection
Performance
WebP images Fast loading No heavy libraries No sliders No unnecessary animations
07 · WHAT CHANGES

Value is not measured in traffic or leads.

It is measured in the trust the website generates when someone searches for the group and what they find is worthy of what it actually is. These are the three verifiable differences the project has produced in day-to-day institutional dealings.

A search for "Lavalla SL Barcelona" returned commercial registry entries and generic directories.
It now returns the group's website with history, companies, philosophy and institutional contact details.
A prospective tenant could not verify who their future landlord was.
Within 30 seconds they understand who they are dealing with: family group, nearly four decades, two companies, direct management.
A property manager or a bank could not find any digital reference for the group.
They find a professional presence consistent with the actual scale of the portfolio.
2
Companies
3
Generations
2
Native languages
5
Pages with a purpose

Verifiable on request · direct contact with the ownership of Lavalla Group

Does the business have the digital presence it deserves?

A first conversation with no commitment. We understand the business and its context, and define which of the services — or which combination — makes the most sense for your case.