SOLUTIONS · ONGOING DIGITAL MANAGEMENT

Ongoing digital management for the company.

Website, positioning, content and corporate communication under a single monthly fee model. A single point of contact for the entire digital presence. No hourly billing, no crossed suppliers, no management split across agencies.

01 · WORK AREAS

What is operated each month.

Six ongoing operational areas. The client contracts the ones they need according to the scope of their digital presence. Each one with a defined owner and a documented monthly deliverable.

01

Technical maintenance

Server, domain, SSL certificates, backups, uptime monitoring. The operational infrastructure with no interruptions and no client intervention.

02

Positioning and monitoring

Search Console, on-page optimisation, keyword analysis, SEO health monitoring. Actions documented month by month with comparable data.

03

Editorial content

Blog articles, new listings, updates to existing pages. Each text designed to capture the technical profile that decides the purchase.

04

Corporate presence

Corporate LinkedIn, Google Business Profile, external communications. The company visible and consistent where it is assessed before being contacted.

05

Campaigns and launches

Product launches, newsletters, one-off communications. Coordination of corporate messaging with the business calendar.

06

Strategic advice

Digital decisions accompanied. Each relevant change is analysed before being executed and documented with its reasoning.

02 · CADENCE

The rhythm of the work.

Operation with a defined cadence. Recurring monthly tasks and quarterly strategic review. No improvised meetings or invented urgencies.

Operational year · 12 months 4 quarterly reviews
Q1
Jan
Feb
Mar
Q2
Apr
May
Jun
Q3
Jul
Aug
Sep
Q4
Oct
Nov
Dec
Monthly
Recurring operation
Publication of planned editorial content
Search Console data and leads report
Review of technical health and indicators
Update of current content
Coordination of the month's communications
Quarterly
Strategic analysis
Year-on-year traffic and conversion comparison
Digital investment decisions
Adjustment of priorities by sector and market
Complete technical audit
Documented in-person or remote meeting
03 · DELIVERABLES

What the client receives.

Tangible outputs each month. No opaque hourly billing, no "we have been looking into it". Documented work, reasoned decisions, comparable data.

Monthly report · May 2026
portocarreroweb.com / clients / [company]
MONTHLY SUMMARY
Organic clicks
247
+18% vs previous month
Impressions
12.4K
+22% vs previous month
Leads received
31
+9% vs previous month
Last 6 months trend · Organic clicks
01
Monthly report with real data Clicks, impressions, average position, leads received, comparison with the previous month and with the previous year. No vanity metrics.
02
Publications executed Content published and documented: blog, listings, communications, corporate posts. Each one with its purpose and expected metric.
03
Documented decisions Each technical decision with its justification, alternatives evaluated and anticipated consequences. Archived for future reference.
04
Availability during the month Email and call for queries. Quarterly meetings set in the calendar. No invented urgencies, no billing per query.
REAL CASE · 6 MONTHS

What the service produces.

B2B industrial client with international presence. Verifiable data from Search Console and the internal lead management system. Year-on-year comparison May 2026 vs May 2025.

Total leads
186
Qualified requests received in 6 months of active service.
Active countries
32
Markets from which queries arrive with no advertising spend.
SEO impressions
+312%
Year-on-year growth in Search Console visibility.
Page 1 position
5,3
Rise from position 23 when the service started.
04 · MODEL

Why a monthly fee and not a closed project.

A digital asset is not delivered and forgotten. Digital presence erodes if it is not operated. These are the two models and their real consequences.

Model A
Closed project
Month 0Month 18 · peakMonth 36 · obsolete
Fixed scope defined at the start. Closed budget.
The client is left with the delivered asset.
No subsequent management. Future decisions are the client's responsibility.
After 18-24 months, the asset is out of date.
The next action is billed as a complete redesign.
Model B · this service
Ongoing fee
Month 0Month 18 · stableMonth 36 · evolved
Scope defined by areas. Closed monthly budget.
The client is left with the operational and evolved asset.
Ongoing management. Decisions are accompanied with data.
The asset evolves with the business with no disruptive jumps.
There are no complete redesigns. The investment is distributed.
05 · SCOPE

What is included in the fee. What is not.

Clarity on the limits of the service. The monthly fee covers ongoing operation, not development of new functionality. When a separate project appears, it is contracted separately.

Included in the fee

Ongoing work in the contracted areas
Monthly report with comparable data
Email availability for queries
Quarterly in-person or remote meetings
Documentation of technical decisions
Technical maintenance of existing infrastructure

Not included — contracted separately

Development of new functionality
Complete redesigns or migrations
Operational areas outside those contracted
Attention outside the agreed hours
Work by the client's external suppliers
Photography or video production
06 · BILLING MODEL

Closed monthly fee.

Three tiers according to the number of active areas and the volume of operation. Fixed monthly fee with no surprises, no hourly billing, no extras per query.

Accumulated cost over 36 months · Project model vs ongoing fee
Project + redesign every 3 years Model A
~ 48.000 €
Ongoing fee Tier 02 · 36 months Model B
~ 34.500 €
Tier 01
Essential operation
[—] /mo

2 operational areas. Suited to a company with an already positioned website that requires technical maintenance and monthly editorial content.

Tier 03
Advanced operation
[—] /mo

6 operational areas. Industrial or multi-market company with an intensive digital presence, campaigns, communications and strategic advice.

Shall we discuss your project?

First conversation with no commitment. The company and the context are understood and which of these services — or combination of them — makes the most sense for your case is defined.