Ongoing website maintenance and management for your business.
The website is published. And then? Then is when the work begins that converts the investment into results. New content, positioning, reports with real data, design evolution, coordination with LinkedIn and other channels. A single point of contact managing the entire digital presence of the company on an ongoing basis.
Most websites die the day they are published.
A significant effort is made to design and develop a website. Time, money and attention are invested. It is published. And from that moment on, it is never touched again. The news section stays on the launch article. Product listings are not updated when the catalogue changes. Certifications expire and the website continues showing the old ones. The LinkedIn profile publishes once a quarter. Google Business has the opening hours from two years ago.
After twelve months, the website that was built with intention begins to convey the opposite of what was intended: inactivity, neglect, a company that does not care about its image. And the initial investment loses value every month that passes without anyone managing it.
This service exists to prevent that from happening.
What is managed each month.
This is not technical maintenance. It is not a fee for someone to check the website has not gone down. It is the real operation of the company's entire digital presence — executed on the same architecture built during development.
Technical content.
Blog articles targeted at real searches in the sector. Product listings when the catalogue expands. Sector landing pages when a market is opened. Updates to existing pages when certifications, processes or regulations change. Each piece is published in all project languages.
Website evolution.
New sections when the business requires them. Structural changes when the company changes. Integration of new languages or features. Everything is executed on the existing architecture — these are not patches, they are integrated evolutions.
Corporate LinkedIn.
Posts aligned with the company's real activity — technical articles, trade fairs, certifications, featured products. Professional content directed at the sector's buyer profile. Without generic phrases or motivational content.
Google Business Profile.
Information always up to date: opening hours, services, descriptions. Real production photographs. Periodic posts. Review responses when applicable. Active profile in local and brand searches.
Communications identity.
Corporate email signature updated with every relevant change — new certification, new product, new position, new business line. Visual coherence in every email that leaves the company.
Campaigns and launches.
New product, trade fair, newly obtained certification, market to be targeted. Communication is coordinated across website, LinkedIn and Google Business simultaneously. One action, one message, all channels.
Strategic advisory.
Periodic meetings with management to decide the month's priorities. What to publish, which section to strengthen, which market to target first. Decisions are made with data from the previous report, not with intuition.
Monthly report.
Analysis document with real data: traffic by page and language, search engine positioning, leads received with company and country, actions executed during the month and concrete recommendations for the next. A decision-making tool, not a decorative PDF.
What management produces each month.
This is not a list of pending tasks. It is the record of actions executed, documented and linked to the quarterly strategic plan.
Indexed content
Technical articles published in all project languages. New product listings. Sector landing pages. Each piece responds to a real search detected in the previous month's report.
Updated website
New sections integrated into the existing architecture. Updated certifications. Catalogue synchronised with the actual offering. Structural changes when the company evolves.
Coordinated channels
LinkedIn with professional posts aligned with the website. Google Business with real photographs and an active profile. Email signature updated with every relevant change. One message, all channels.
Executed campaigns
New product, trade fair, certification obtained, market to be targeted. Coordinated communication across website, LinkedIn and Google Business simultaneously.
Data-driven decisions
Periodic meetings with management to define priorities. Which sector to strengthen, what content to publish, which market to target first. All based on report data, not intuition.
Documented report
Traffic by page and language. Search engine positioning. Leads with company and country of origin. Actions executed. Recommendations for the following month. A decision-making tool, not a decorative PDF.
The volume varies according to the project and the moment of the business. What does not vary is that every action is recorded in the monthly report with its justification and its impact.
A single point of contact for the entire digital presence.
Most companies work with one agency for the website, another for SEO, a freelancer for social media and a fourth provider for reports. Each with their own criteria, tools and agenda. Nobody has the complete picture. The result is predictable: the website says one thing, LinkedIn says another, and the reports mix metrics from three tools without any operational conclusion.
The person who built the website architecture is the same person who writes the content, manages the channels, generates the report and sits down with management to decide the following month's priorities. That produces something four separate providers cannot produce: coherence. And coherence is what turns individual actions into cumulative results.
What the service includes. What it does not.
The scope is defined for each client based on real needs, not on a standard package. But there is a common baseline:
What is added depending on the project:
What is not included:
The difference between a website that is published and a website that works.
A website that is published and not managed is a closed shopfront. It looks good from the outside, but nobody enters, nothing moves and dust accumulates.
A website with continuous management is a salesperson that works 24 hours a day, 7 days a week, in all project languages and in all target markets. It publishes content that ranks. It generates commercial contacts that the sales team can close. It evolves with the company. And each month, the report demonstrates exactly how much value has been generated.
The investment in development builds the asset. Continuous management is what makes that asset deliver returns. The two work together. One without the other makes no sense.
Frequently asked questions.
How much does the monthly service cost?
It is a bespoke budget. An industrial manufacturer with 4 languages, monthly technical content publication and LinkedIn management has a different cost from a local business that only needs monitoring and occasional updates. What can be stated is that the cost is scaled in relation to the value it generates — and that value is measured every month in the report.
Is there a commitment period?
No. The service operates on monthly billing. If the client decides to discontinue the service, it is stopped without penalty. A minimum of 6 months is recommended so that positioning results have time to consolidate. But that is a recommendation, not a contractual obligation.
Can only the monthly report be contracted without the rest?
No. The report without the management that accompanies it is a diagnosis without treatment. Knowing that traffic has dropped is of no use if nobody is executing the actions to correct it. The report is part of the service, not a standalone product.
Can management be contracted without having done the development with Portocarrero?
It depends on the state of the website. If the current website has a technical structure that allows effective work, it can be managed. If the structure is an obstacle — a platform with obsolete plugins, code that nobody can modify, a design that does not allow structural changes — the recommendation will be to first conduct an analysis and, most likely, a redesign. There is no sense in actively managing a website that lacks the foundations to sustain that management.
How often is the report received?
Monthly. Always on the same dates. Always with the same level of detail. With evolution compared to the previous month and recommendations for the following month.
Who writes the content?
The same person who designed the architecture, built the website and knows the company, the sector and the audience it addresses. Content is not subcontracted to external writers who do not understand the client's business. That is why the content ranks: because it is written with real knowledge of the sector, not with keywords forced into a generic text.
The entire service begins with understanding the business.
Continuous management operates on the foundation of the business analysis and the development. Without understanding the company, relevant content cannot be created. Without a well-built website, management cannot be effective. The three services — analysis, development and management — form a cycle that strengthens itself every month.
Does the website work for the business or does it merely exist?
adrian@portocarreroweb.com · +34 664 326 018
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