PROJECT · INDUSTRIAL

ProSilicones64 — European manufacturer of technical silicone.

An alliance between Progress Silicones (France) and OR64 (Spain). Two plants, a 550 m² ISO 8 cleanroom, 18 moulding presses, 7 extrusion lines and ISO 9001, ISO 13485, EN 45545-2 and FDA 21 CFR 177.2600 certifications. They had a static WordPress site that made them look like just another distributor. The current platform reflects what they actually are.

01 · PROJECT OVERVIEW

Technical specifications of the delivered project.

Specifications ProSilicones64 · multilingual industrial platform
Client
ProSilicones64 (Progress Silicones, France + OR64, Spain alliance)
Sector
Technical silicone and rubber manufacturing for regulated industries
Location
Production plant in France · sales office in Barcelona
Certifications
ISO 9001 · ISO 13485 · EN 45545-2 · FDA 21 CFR 177.2600 · ISO 8 cleanroom (550 m²)
Languages
Spanish, English, French, Portuguese · human translation, not automated
Technology
Professional PHP MVC · PSR-4 with Composer · custom code · no WordPress · no templates
Live website
02 · STARTING POINT

A static WordPress site where everything was piled up.

Two manufacturing plants, 18 presses, 7 extrusion lines, a 550 m² ISO 8 cleanroom, genuine technical certifications. None of it was visible. The products appeared in a flat listing with no families, no processes, no industries. A purchasing manager searching for "railway silicone seal manufacturer" found the competition — ProSilicones64 did not appear.

Before · static WordPress
The look of a local distributor
Flat product listing with no families or technical hierarchy.
Technical certifications buried in a downloadable PDF.
No structure by target industry — a single generic page.
No technical content on production processes.
No multilingual system with hreflang configured.
Invisible in sector-specific technical searches.
Now · industrial MVC platform
Technical capability visible in the architecture
Hierarchical catalogue with 4 entry points per product.
Production capabilities documented with real plant photos.
10 industry landing pages with sector-specific standards.
Technical blog with 1-2 weekly posts that rank.
Native multilingual support in 4 languages with full hreflang.
Position #1 in key commercial searches at 3.5 months.
03 · TECHNICAL CATALOGUE

Four entry points to the same product.

It is not a listing. It is an architecture with multiple navigation entry points. A purchasing engineer searching for a medical silicone tube arrives via the tubing section, via the medical industry, via the biocompatible formulation page or via the cleanroom extrusion process. Four routes, one product.

Catalogue architecture · 4 routes to the same product Full internal cross-linking
Route 01
By process
/procesos/extrusion
Route 02
By product type
/productos/tubos
Product
Medical silicone tubing
USP Class VI · ISO 13485
Route 03
By industry
/industrias/medico
Route 04
By formulation
/formulaciones/biocompatible
Each product is linked from its four natural search routes. The buyer finds what they need regardless of where they start — and Google sees a dense network of internal links that reinforces the catalogue's topical authority.
04 · PRODUCTION CAPABILITIES

What a quality auditor needs to see before requesting a sample.

6 capability pages documented with real photos of the plant, equipment and production environment. Solid, verifiable data, no stock imagery. These are the technical figures that underpin the platform — and that the industrial buyer validates before any commercial conversation.

Production plant · installed capacity 2 plants · ISO 8 cleanroom
18
Moulding presses
Compression + HCR and LSR injection
7
Extrusion lines
Profiles · tubing · technical cords
550
ISO 8 cleanroom
Certified to ISO 14644-1
6
Technical pages
Capabilities documented with real photos
Certifications applied ISO 9001 ISO 13485 ISO 14644-1 EN 45545-2 FDA 21 CFR 177.2600 USP Class VI
05 · TARGET INDUSTRIES

10 landing pages that speak the language of each buyer.

Each sector with its own page: the certifications that apply, the key applications, the specific formulations and the relevant products. They are not decorative pages — they are commercial tools designed so that each industry's purchasing manager understands in seconds what this manufacturer can solve for them.

Industry landing pages · one page per sector 10 documented sectors
01
Railway
EN 45545-2 HL2/HL3
02
Aerospace
AS9100 · AMS 3302
03
Medical
ISO 13485 · USP Class VI
04
Pharmaceutical
GMP · USP
05
Food processing
FDA 21 CFR · CE 1935/2004
06
Nuclear
ISO 19443
07
Laboratory
USP Class VI · ISO 10993
08
Electronics
UL 94 · IEC 61000
09
Lighting
RoHS · LED encapsulation
10
General industry
REACH · ATEX · PED
06 · TECH STACK

Professional PHP MVC. A 1,200-line SEO system.

A platform built from scratch with PSR-4, Composer autoloading and schema.org typed by product. Full migration from WordPress with 301 redirects — without losing a single indexed URL. Every layer chosen so the website performs like an industrial tool, not a generic shop window.

Backend
Custom PHP MVC PSR-4 Composer autoload No WordPress No templates
Technical SEO
1,200-line SEO system Typed schema.org Product Semantic entities URL intent classification
AI search engines
Google AI Overview ChatGPT Gemini Perplexity
Internationalisation
hreflang ES · EN · FR · PT Human translation No auto-translation
Migration
301 from WordPress 0 URLs lost Rankings preserved
Security and performance
CSP headers Server-side validation CSRF WebP images File caching
07 · RESULTS · 3.5 MONTHS

What the platform generated after launch.

Verifiable data from Google Search Console + an internal lead management system. Year-on-year comparison over the first 3.5 months after going live. No advertising spend — only architecture, technical content and structural ranking.

Verifiable indicators · 3.5 months post-launch Source · Google Search Console · February 2026
+253%
B2B organic traffic from Google
+359%
Search engine impressions
11.1%
Click → qualified lead conversion
170
Countries with organic traffic
+100
Accumulated B2B leads
20+
Countries of origin of the leads
#1
Position in key commercial searches
65K
Accumulated impressions
Commercial searches ranking #1 · Google Spain
#1perfiles silicona a medida #1juntas puertas tren #1fabricación tubos médicos silicona #1sala blanca ISO 8 silicona
Companies that have made contact through the platform 11 verified leads · genuine technical enquiries
FICOSA Marelli Saudi Railways (SAR) Vicone Rubber · Canada STERIS AST · Costa Rica Mikromic Medical Telenco · France Icon Medicare · India The Habit Hatchery · Dubai Innovative Medical · Colombia Dely Industrial · Malaysia
Breakdown by sector: Industrial 28.6% · Medical/Pharma 25.7% · Food 11.4% · Automotive 5.7% · Marine 5.7% · Railway 2.9% · Packaging 2.9% · Cleanroom 2.9%

Does the industrial business have more potential than its website shows?

A first conversation with no commitment. We understand the plant, the capabilities, the certifications and the target markets — and define which of the services — or which combination — makes the most sense for your case.