Project · Industrial

ProSilicones64

European technical silicone manufacturer with an ISO 8 cleanroom, 18 moulding presses and 7 extrusion lines. The company had a static WordPress site that made it look like just another distributor. A full industrial platform was built to reflect what it truly is.

Project overview
Cliente
ProSilicones64 (alliance: Progress Silicones, France + OR64, Spain)
Sector
Technical silicone and rubber manufacturing for regulated industry
Ubicación
Production plant in France. Commercial office in Barcelona
Certificaciones
ISO 9001, ISO 13485, EN 45545-2, FDA 21 CFR 177.2600, ISO 8 cleanroom (550 m²)
Idiomas
Spanish, English, French, Portuguese. Human translation, not machine.
Tecnología
PHP MVC, PSR-4, Composer. Custom code. No WordPress. No templates.
Web
prosilicones64.com
The starting point

A static WordPress site where everything was piled together.

Two manufacturing plants, 18 moulding presses, 7 extrusion lines, a 550 m² ISO 8 cleanroom, ISO 9001, ISO 13485, EN 45545-2 and FDA certifications. None of that was visible. Products appeared in a flat list with no families, no processes, no industries. Certifications were buried in a PDF. A procurement manager searching for "silicone gasket manufacturer railway" found the competition. ProSilicones64 did not appear.

The client had the production capacity of a top-tier European manufacturer. Its digital presence was that of a local distributor.

Technical catalogue

Every product accessible via four different paths.

Rather than a simple listing, a catalogue with multiple navigation entry points was built: by manufacturing process, by product type, by target industry and by material formulation. A procurement engineer looking for a medical silicone tube can arrive from the tubes section, from the medical industry page, from the biocompatible formulation datasheet or from the cleanroom extrusion process page. Four doors leading to the same product.

Custom profiles, foam profiles, industrial tubes, medical tubes, food-grade tubes, peristaltic tubes, high-temperature tubes, reinforced tubes, special tubes, sleeves, solid cords, foam cords, flat gaskets, O-rings, inflatable seals TIXAN'AIR (own brand), ring-vulcanised and frame-vulcanised gaskets, compression-moulded parts, HCR injection, medical LSR injection, food-grade LSR, industrial LSR, silicone overmoulding onto metal and plastic, calendered sheets, moulded plates, ESD conductive sheet, metal-detectable sheet, FDA food-grade sheet, sponge sheet, flame-retardant sheet EN 45545-2, ultra-thin sheet for diaphragms, technical rubbers in EPDM, neoprene and FKM/Viton, VAC-SIL vacuum membranes (own brand), bellows and expansion joints, Ohmvo heating elements. Each product page with gallery, technical specifications and related products.

Industries

10 landing pages that speak the language of each buyer.

Railway, aeronautical, medical, pharmaceutical, food and beverage, nuclear, laboratory, electronics, lighting and general industry. Each landing page with the certifications applicable to that sector, featured applications, specific formulations and relevant products. These are not decorative pages. They are sales tools designed so that the procurement manager for each industry understands within seconds what this manufacturer can deliver.

Processes and capabilities

What a quality auditor needs to see before requesting a sample.

6 manufacturing capability pages documented with real plant photographs, equipment and production environment. Extrusion (7 lines), moulding (18 compression and injection presses), formulations (technical series with properties, hardness ranges, thermal behaviour and certifications per series), tooling and dies (in-house tool design), ISO 8 cleanroom (550 m², certified ISO 14644-1, validated under ISO 13485, FDA and USP Class VI) and cutting and assembly.

Real factory photographs. No stock images.

Technical blog

An active blog that ranks for real technical searches.

Between 1 and 2 posts per week, written in collaboration with the client's product and quality manager. Materials technology, standards and certifications, technical guides, industry trends and case studies. Each article is distributed via the website, LinkedIn and newsletter. This is not filler content. These are technical articles that answer real searches by engineers and industrial buyers. They are the reason Google AI Overview cites ProSilicones64 as a source in AI-generated summaries.

Technical architecture

Under the bonnet.

Professional PHP MVC. PSR-4 with Composer autoloading. An SEO system exceeding 1,200 lines: typed schema.org per product, automatic hreflang for 4 languages, semantic entities, optimisation for AI search engines (Google AI Overview, ChatGPT, Gemini, Perplexity), search intent classification per URL. File caching, CSP security headers, server-side form validation. Full migration from WordPress with 301 redirects preserving existing rankings without losing a single indexed URL.

Results · First 3.5 months after launch

What the platform generated.

+253%
Organic B2B traffic from Google
+359%
Search engine impressions
11.1%
Click-to-qualified-lead conversion
170
Countries with organic traffic
+100
Accumulated B2B leads
20+
Countries of origin for leads
#1
In key commercial searches
65K
Accumulated impressions

Google Search Console — February 2026. Period: 3.5 months after launch.

Position 1 in real commercial searches.

Google Spain. January 2026.

"perfiles silicona a medida" 1. prosilicones64.com
"juntas puertas tren" 1. prosilicones64.com
"fabricación tubos médicos silicona" 1. prosilicones64.com
"sala blanca ISO 8 silicona" 1. prosilicones64.com

Fully verifiable. Open audit.

Direct contact with the ownership of ProSilicones64 is facilitated to assess the return on investment.

Request references

Direct contact with the client. No intermediaries.

Does the industrial business have more potential than its website shows?

adrian@portocarreroweb.com · +34 664 326 018