CrossFit VNG — an official box with its own identity.
An official CrossFit box in Vilanova i la Geltrú with 5 certified coaches, 6 distinct class types and an established community. They had no website. Their direct competitor 500 metres away took every new client who searched "crossfit vilanova" on Google. Today they are the top result for that search — and for three more in the area.
Technical specifications of the delivered project.
A town of 70,000 people and two boxes 500 metres apart.
The local CrossFit market is not infinite. Everyone who searched "crossfit vilanova" ended up on the direct competitor's website. With no digital presence, the problem was not a lack of clients — it was that every new client who searched on Google was picked up by the box across the road.
Official CrossFit box. 5 certified coaches. 6 class formats. An established community built over years of word of mouth. Zero digital presence before the project.
A direct competitor 500 metres away. With its own website and rankings earned on Google. It captured all the organic traffic from local CrossFit searches in the area.
Each class with its own page and its own audience.
It is not a timetable listing. They are 6 distinct acquisition tools because 6 different people search for 6 different things on Google. Each format with its own URL, its own copy, its own real photo, its session structure explained and its CTA towards the first free class.
CrossFit WOD
Workout of the Day programmed by the head coach. A combination of strength, gymnastics and metabolic work. The box's core class, open to any member with validated foundational technique.
Basics
An introductory course to the CrossFit method. Foundational technique for the key movements and progressive adaptation. For new members and those returning after a long break.
Weightlifting
A dedicated session on the Olympic lifts — snatch and clean and jerk. Pure technique and maximal load progressions with direct coaching support.
Gymnastics
Dedicated work on advanced gymnastics — pull-ups, dips, muscle-ups, handstands. Individualised technical progressions according to the member's level.
Hybrid
Functional training with a metabolic focus, without the Olympic lifts. An alternative for anyone seeking general fitness without the technical curve of the classic WOD.
CrossFit Kids
A CrossFit Kids programme adapted for primary-school age. Games with a physical component, basic technique with adapted loads and a focus on coordination, agility and enjoying training.
5 real coaches — the first reason someone stays.
The coaches are not an anonymous list. They are the introduction to the team that trains with you, not in front of you. Google indexes names — and when someone searches for a coach by name, they have to find this website. Each team member with their role, their specialism and an indexable profile.
How the top spot on Google was won.
LocalBusiness and SportsActivityLocation schema markup, hreflang configured for 3 languages, descriptive URLs with location, meta descriptions per page, a linked Google Business Profile. Local SEO is built from the first line of code — and it shows from the first week of indexing.
The same technical architecture as an industrial platform.
A CrossFit box needs no less technical rigour than an industrial manufacturer. It competes on Google by the same rules. And when two local centres fight for the same traffic, the one with the better technical architecture wins — not the one with the better logo.
From invisible on Google to dominating the local search.
Verifiable data from Google Search Console + the box's internal data. Year-on-year comparison over the first 12 weeks after the website went live. No advertising spend — only architecture, class-specific content and local SEO done properly.
CrossFit VNG
Trilingual box ES/CA/EN with custom PHP code · 6 class pages with dedicated content · 5 indexable coaches · dominant local SEO with schema.org LocalBusiness and SportsActivityLocation · linked Google Business Profile.
View the live project →Does the local business need a website that works round the clock?
A first conversation with no commitment. We understand the centre, the community, the local competition — and define which of the services — or which combination — makes the most sense for your case.