Custom web design and development for your business.
Each project is programmed from scratch based on the architecture defined in the prior analysis. No templates. No dependencies. Code built specifically for the structure of each company.
A website built for the business. Not a template adapted.
Most websites are built on generic platforms that serve everything and are optimised for nothing in particular. They work, but they work the same way for a dental clinic as for an industrial component manufacturer. Same structure, same limitations, same dependency on updates and third-party plugins.
What is built here is different. Every line of code exists because the project needs it. The structure responds to the architecture defined in the prior analysis — not to the constraints of a platform designed for another purpose. The result is a faster website, more secure, better positioned on Google and easier to maintain in the long term.
What this means for the business.
The technology underneath a website is not what matters to the CEO. What matters is what it achieves. Every technical decision has a direct consequence for the business. These are the ones that matter:
The company appears where clients search.
Search engine positioning is not added after development. It is built into the website from the very first moment:
- Each page has its own optimised title and its own description for search results.
- The data structure tells Google exactly what the page contains: whether it is a product, a service, a local business, accommodation or a company.
- URLs are descriptive and defined in the architecture document.
- The sitemap and crawl configuration are generated automatically.
- If the project is a migration from another platform, all existing positioning is preserved without losing a single indexed URL.
This is not an abstract technical matter. It is the difference between the company appearing when a buyer searches for what it sells, or the competition appearing instead.
It works in every language the market requires.
Each language is a complete, independent version of the website with adapted content — not an automatic translation layered on top. Google knows which version to show each user based on their language and location. Without this configuration, Google may show the Spanish version to a French user or treat the different versions as duplicate content.
Each project is built with the language combination the market requires. Genuine translation, not machine translation.
It is prepared for artificial intelligence search engines.
Google AI Overview, ChatGPT, Gemini and Perplexity are changing the way buyers research products and suppliers. These systems generate answers citing sources. The website content is structured so that these models can interpret it, cite it and recommend it in their responses.
This is not achieved with advertising. It is achieved with a content structure that these systems can interpret. And it is built from the code, not patched on afterwards.
It loads fast. On any device.
A website that takes more than 3 seconds to load loses visitors before they read the first line. Each project is built to load fast without shortcuts:
- Images optimised in next-generation formats.
- Only what the page needs is loaded, nothing more.
- No unnecessary heavy libraries that add weight without adding value.
A fast site ranks better on Google, retains more visitors and conveys professionalism. A slow site conveys the opposite.
It is secure without relying on third parties.
The security of a conventional website depends on all plugins and extensions being kept up to date. Each plugin is a door that someone else controls. Proprietary code eliminates those dependencies. Security is built into the project: form protection, encryption, access control. A single surface controlled by the same team that built the website.
It complies with regulations from day one.
Each project includes the legal pages required by law — legal notice, privacy policy, cookie policy — and a consent management system where the visitor chooses what to accept and what not to. Designed with the site's aesthetic, in each language of the project. Legal compliance is not optional and need not compromise the website's image.
Shared links function as business cards.
When someone shares a website link on WhatsApp, LinkedIn or by email, what appears in the preview — image, title, description — determines whether the other person clicks. Each page has its own preview configured by language. It is not the generic logo on every page. It is a presentation designed so that each shared link generates interest.
What is delivered at the end of the project.
Upon completion, the company receives a fully operational web platform, published and positioned. What each project includes:
The complete website in production
Published, functioning, indexed on Google and configured in all project languages.
Full access
Hosting credentials, domain and all tools associated with the project. Everything in the client's name.
Google Search Console and Analytics configured
Accounts created in the client's name with transferred ownership data. Ready to measure results from day one.
Structure documentation
The architecture document updated with any changes incorporated during development.
Training
Explanation of how the website works and how to request content changes or updates.
If the project requires the client to be able to update certain content autonomously — news, pricing, articles, opening hours — a bespoke administration panel is developed as part of the project, with its cost included in the budget. Not all projects require this; it is defined in the architecture phase according to real management needs.
Projects built with this methodology.
ProSilicones64
Complete industrial platform. More than 45 product listings, 10 industry landing pages, 6 process pages, 19 technical articles. 4 native languages. Migration from WordPress preserving all existing positioning. Administration panel for catalogue and blog management. Position 1 on Google within 8 weeks. 27 international B2B leads in the second month.
CrossFit Vilanova
Complete website for a CrossFit box. 6 individual class pages with original content, coaching team, timetables, pricing, contact and legal pages. Local SEO to dominate search in a town with a direct competitor 500 metres away. 3 native languages.
Apartamento Bajamar
Website with a functional booking engine. Dynamic price calculation, duration-based discounts, refundable and non-refundable rates. Direct booking strategy with QR in the apartment to eliminate Booking and Airbnb commissions. 3 native languages.
Lavalla Group
Digital presence for a family real estate portfolio. 2 companies, 3 generations, discretion as a guiding principle. Definition of what is communicated and what is not. Institutional website that represents the group with the coherence it deserves. 2 native languages.
Frequently asked questions.
How long does development take?
It depends on the scope defined in the architecture document. An institutional website of 5 pages in 2 languages has one timeline. An industrial platform with 70 pages in 4 languages has another. The client knows the timeline before development begins, not after.
Can content be updated independently?
It depends on the project. If there are elements that change frequently — news, pricing, articles, opening hours — a bespoke administration panel is developed as part of the project. If the content is essentially stable, updates are managed upon request. This is defined in the architecture phase.
What happens if a new feature is needed after launch?
It is integrated into the existing architecture. The code is built so that extensions are incorporated cleanly, without rebuilding what already works. Each extension is quoted separately.
Does it include Google positioning?
Not as a separate service. Positioning is a structural part of the development. It is built into the website from the first page. Data structure, speed, optimised content, multilingual configuration. Everything is part of the project.
Does it include the prior business analysis?
Development always starts from an architecture document. If the client does not have one, the first step is the business analysis. If one already exists, development begins directly. In both cases, the cost of the analysis is deducted in full from the development budget if the complete project is executed.
What is the difference compared to hiring an agency that uses WordPress or another platform?
Loading speed, security, flexibility to grow and independence from third-party plugins and licences. But above all, the difference lies in the fact that the website is built upon a prior study of the company, not upon a generic template filled with the client's content. That is reflected in the results.
Development is one part of the service.
The website does not end when it is published. Positioning, content, monthly reports, Google Business management, LinkedIn, website updates — all form part of a continuous service that keeps the investment alive after launch. Development builds the platform. Ongoing management makes it profitable.
Does the business need a website that works for it?
adrian@portocarreroweb.com · +34 664 326 018
Let's discuss the project