Apartamento Bajamar — Tenerife Norte with a tourist licence.
A holiday apartment with views of the Teide and natural pools five minutes away. It was performing well — good occupancy, a score of 9 on Booking, a steady flow of guests. But every booking, the first and every repeat, went through Booking or Airbnb. Between 15% and 20% commission on the price. Every time. With no channel of its own to break the cycle.
Technical specifications of the delivered project.
A €100 booking. Who keeps each euro.
The apartment was already performing well — good reviews, high occupancy, a steady flow. But between 15% and 20% of every booking stayed with the platform. This is what the owner earned on a typical €100 booking before the project, compared with the direct channel.
The engine calculates the price before moving to confirmation.
It is not a form that says "check availability". It is a system with dynamic server-side calculation: per-person pricing, a cleaning fee, length-of-stay discounts, a refundable/non-refundable option, date validation and a minimum number of nights. The guest sees the exact price before confirming — and books without leaving the website.
How the cycle is broken of paying commission every time.
The first booking may still come from Booking. The second, the third, the one from a recommended friend — no longer. Inside the apartment there is a sign with the direct URL and a QR code. Every guest who walks in sees the booking address with no intermediaries. The platform pays its commission only once per acquisition; the owner's own channel handles repeat bookings and word of mouth.
The guest discovers the apartment on Booking or Airbnb. The platform charges 15-20% on the first booking. This is accepted as an initial acquisition cost — once per guest.
A sign with a QR code and direct booking URL on display in the apartment. Every guest who walks in, regardless of their original channel, sees it. No sales push — just the information made available.
The same guest's second booking — and the one from a recommended friend — comes through the owner's own website. Commission-free. The owner retains 100% of the price and obtains the customer's details for loyalty.
The same technical rigour as an industrial platform.
A holiday apartment competes with Booking, Airbnb and 40 other apartments in the same area. And when a guest shares the link with a friend, what appears in the WhatsApp preview decides whether they click. Every technical layer is designed so the website performs as an acquisition tool, not a digital brochure.
From depending on platforms to building a channel of their own.
Verifiable data over the first 16 weeks after launch. The share of direct bookings grows over time as the repeat and recommendation channel builds up — the first booking still pays commission, but from the second onwards the acquisition cost is zero.
Apartamento Bajamar
Holiday apartment with licence VV-38-4-0093899 · trilingual ES/EN/FR · own booking engine with dynamic server-side calculation · schema.org LodgingBusiness and VacationRental · direct channel with no commission.
View the live project →Is the holiday rental 100% dependent on platforms?
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