Market analysis, innovation and industry trends
The evaluation process for an industrial supplier starts on the website, not on the sales call. What the buyer finds — or does not find — in the first minutes of browsing determines whether they request a quote or move on. And the company being evaluated never learns of the discard.
When a technical buyer searches for what a company manufactures and finds the competitor instead, the cause is rarely that the competitor spends more on advertising. The cause usually lies in the structure of their website: more pages, more technical content, more catalogue entry points and more presence in the searches that matter.
The difference between a report that justifies an invoice and a report that informs about your business lies in one thing: company names.
The difference between a web project and a commercial system lies not in the price. It lies in how it is conceived from day one.
52% leave your website without making contact. Not because your product doesn't fit, but because they can't find the information they need to decide.
