Industrial Sector

A procurement manager searches your company on Google before answering your quote.

If what they find doesn't match the level of what you manufacture, trust is lost before the first meeting.

Lo que construyo

Una web que trabaja como el mejor comercial. 24 horas, en tres idiomas.

Catálogo técnico con jerarquía real de producto. Certificaciones visibles y verificables. Sectores de aplicación que explican exactamente lo que se resuelve. Contenido que posiciona en Google y en los buscadores de inteligencia artificial.

Cada visita cualificada se convierte en una oportunidad comercial concreta para el equipo de ventas.

Before coding

I audit your entire company. Then I build.

Product catalogue, families, applications by sector, group structure if applicable, current and expired certifications, direct competitors. With that I design an architecture document that defines every page, every URL and every relationship between sections before writing a single line of code.

It's not a template with your logo on top. It's a complete study of your company translated into web structure.

Case study · Web architecture

Grupo Arborum — from board manufacturer to European industrial ecosystem.

Industrial group with 12 entities in 6 countries, three complementary business pillars (boards, surface finishes, hardware), over 30 product references and a 2017 website that didn't reflect even half of what they are. Complete architecture: diagnosis, cross-selling strategy, product family structure, sector landing pages, content plan and certification map with validity dates.

12 entities 6 countries 3 business pillars +30 products 7 application sectors Cross-selling between pillars Bilingual ES/EN FSC® · PEFC · CARB II · ISO
View complete architecture document Real project document · Portocarrero Digital Services
Verifiable results · 8 weeks

European manufacturer of technical silicone components.

+332%
Organic B2B traffic from Google
+370%
Search engine impressions
9.1%
Click → qualified lead conversion
B2B industrial benchmark: 2–5%
170
Countries with organic traffic
Before: ~15 countries
Real data — Google Search Console — prosilicones64.com — Period: 8 weeks after launch. Trilingual ES/EN/FR website, custom code, no WordPress.
Cross-selling

A client who buys one product may discover they need three.

In industrial groups with multiple business lines, the website is the most direct tool for generating cross-sales. A procurement manager arriving looking for a fire-rated MDF board discovers that the same group provides the fire-rated lacquer that doesn't void the B classification and the finished assembly hardware. Three orders where there was one. Without anyone making a sales call — the website structure itself triggers it.

Strategy designed for an industrial group with three independent websites that didn't communicate with each other.

You won't have to explain your sector to me.

Management systems

They certify the company, not the product

The minimum entry requirement in most industrial supply chains. Having them doesn't mean the same as having an integrated management system. When all three coexist in a single IMS, the documentary regime and audit cycles are different from when they run separately.

Entry requirement for Tier 1 and Tier 2 supplier panels. It's not ISO 9001 with additional modules: it has PPAP, APQP and FMEA as native system tools. Without IATF, the part approval process doesn't begin.

Unlike ISO 9001, requirements cannot be excluded due to inapplicability. Traceability is complete, change control is strict, and the supplier is part of the device manufacturer's quality system. Without ISO 13485 you don't enter as a qualified supplier in the medical chain.

The first filter in any aerospace RFQ is a valid AS9100 certificate. It adds risk management, configuration control and FOD prevention on top of ISO 9001. Without it, the conversation doesn't reach material specifications.

Specific to civil nuclear supply chain suppliers. Full traceability, product qualification and record management for plant lifetime. An elastomer supplier for nuclear handles material qualification processes that can last two to three years.

Material and product requirements

What they need to see in your technical documentation

IMDS is the global database where OEMs require full composition declaration for every component before approval. PPAP is the documentary process that closes part approval for series production. No IMDS, no panel entry. No PPAP, no production.

HL1, HL2, HL3 are not a generic severity scale: they correspond to risk categories based on service type. Underground metro requires HL3. A material that meets HL2 is not valid for HL3 even if it's the same base compound. The railway buyer specifies the exact level, not "fire-resistant".

Validates the material composition, not the final product or the manufacturing process. It is not equivalent to medical grade. If the client also needs NSF/ANSI 61 for drinking water distribution in the North American market, these are independent validations that don't overlap.

General safety principle for food contact materials. For elastomers without specific EU harmonisation, validation falls under national legislation: BfR IX and XV in Germany, Arrêté 25/11/92 in France. Knowing which documentation applies based on the target market is part of the job.

They are not equivalent and one does not replace the other. USP Class VI evaluates systemic response and irritation: it's a starting point, not the finish line. ISO 10993 is a family of standards applied selectively based on nature of contact and duration of exposure. MDR 2017/745 determines which parts are mandatory for the device's CE marking.

The distinction between sour service and sweet service completely changes elastomer selection. A seal in sour service without NACE MR0175 qualification is an integrity issue, not a technical preference. The upstream integrity engineer doesn't search for "acid resistant": they search for the specific H₂S qualification.

An aeronautical component is not approved by generic material properties. It is qualified against the AMS that appears in the equipment manufacturer's specification. The AMS reference must appear in the material documentation. It cannot be inferred from equivalent mechanical properties.

Cross-sector directives and obligations

These are legal obligations of the manufacturer, not voluntary certifications. When a buyer asks for "the REACH certificate", it doesn't exist as such. What exists is the supplier's declaration of conformity. That difference matters when managing approval documentation.

Classifies equipment by fluid type and operating conditions. A seal manufacturer for chemical process or oil & gas needs documentation aligned with the PED category of the equipment where they're fitted, not just with material properties.

A seal in an ATEX environment has no marking of its own, but the equipment manufacturer needs materials with electrical behaviour documentation: surface conductivity, volume resistance, absence of static charge accumulation. The buyer doesn't search for "ATEX compatible": they search for the specific values in the technical datasheet.

It is not a quality certification or a European approval seal. It is the manufacturer's declaration that the product meets the applicable directives. Machinery, Low Voltage, Pressure Equipment, Medical Devices: each sector has its directive, its evaluation procedure and its specific technical documentation.

AI positioning

Google is no longer the only place they search for you.

Procurement managers use ChatGPT, Gemini and Google's AI summaries to research suppliers. Structured technical content doesn't just rank — it becomes a cited source. My developments prepare your company to be the answer that artificial intelligence gives. ProSilicones64 already appears as a reference in Google AI Overview for medical and railway sector searches.

Every month

You know exactly what your investment generates.

Real reports on traffic, competitive positioning and leads generated by company name, country and technical request. No context-free metric screenshots. Analysis with strategic conclusions and recommended actions for the following month.

Gestiono el posicionamiento, el contenido y los resultados de forma continua. La web es un activo vivo que evoluciona con el negocio.

I don't deliver the website and disappear. I manage positioning, content and results on an ongoing basis.

B2B Leads 27
Countries 12
Conversion 9.1%
B2B Benchmark 2–5%
Keywords 1,169
#1 Positions 4

What working with me includes.

Architecture and strategy
Complete study of your company before coding. Structure, product families, competitors, certifications.
Custom code development
No WordPress. No templates. Clean, fast code built for your specific architecture.
Native multilingual
Spanish, English, French, German. Each language with adapted content, not machine-translated.
Technical SEO and positioning
Structure, speed, indexing, optimised content. Positioning on Google and AI search engines.
Monthly reports with analysis
Traffic, leads, competition, sectors. With company names and conclusions. No empty screenshots.
Continuous digital management
LinkedIn, content, Google Business, website updates. A single point of contact for everything.

I'm not asking you to believe me. Audit my work.

I provide direct contact with the owner of ProSilicones64 so you can assess the return on their investment.

Request references from the CEO
Direct contact with the client. No intermediaries.

Does your website reflect the
real scale of your company?

adrian@portocarreroweb.com
+34 664 326 018
Request a technical consultation